How brands run UGC that sells
Playbooks from the people who run campaigns here every day: paying creators, briefs that get followed, and turning approved videos into ads.
Commission-based UGC: paying creators a share of ad spend
How a commission campaign works here: the creator films, you approve, you launch the video as an ad from your account, and we count her share.
Read the postFrom approved video to live Meta ad without downloading
Build Ads pushes the videos you approved into your own Meta ad account, with the copy and naming set once, and keeps the creator’s share counted.
Hourly session
Per video
Hourly UGC sessions vs paying per video: when to use each
Two ways to pay for UGC on HourlyUGC, what each one is good at, and a plain rule for picking between them campaign by campaign.
- Spot reservedThe creator takes one of the spots you funded
- BoughtOn your store, or on Amazon
- Receipt sentA picture of the order, or the order number
- You acceptThe one decision this lane asks
- First video approvedThe payback is owed until here
- Paid backThe price goes back to the creator
Buy & rebate UGC campaigns: how samples and Amazon work
Samples, buy & rebate and the Amazon receipt flow: what each feature asks of the creator, what it asks of you, and when the money moves.
“Don’t buy {product} until you watch this”
- Warn first, product in frame
- The thing you wish you knew before buying
- Show it in use, honest
- Verdict: who it is for
How to write a UGC brief creators actually follow
The brief is a form, not a document: styles with a hook, a few beats and a close, in the creator’s words, with your product in the blanks.
Partnership ads: running ads from the creator’s own handle
How Meta partnership ads work on HourlyUGC: the creator connects Instagram and approves you as a partner, and Build Ads runs her video from her handle.