How brands run UGC here
Not before-and-after numbers: the actual workflow, campaign by campaign, with the parts of the product each team leans on.
CampaignOne product, funded spots
CreatorBuys it on Amazon
TeamAccepts the receipt
CreatorFilms and uploads
TeamApproves the videoThe purchase is paid back
Approved videos go to the Library, and from there into ads. The next spot opens for the next creator.
Buy & rebate
How Kitsch runs buy & rebate UGC on Amazon
One campaign per product, funded spots, creators who buy on Amazon, and a team that accepts receipts and approves the videos it keeps.
Read the casePick the model that fits the product
- Spot reservedThe creator takes one of the spots you funded
- BoughtOn your store, or on Amazon
- Receipt sentA picture of the order, or the order number
- You acceptThe one decision this lane asks
- First video approvedThe payback is owed until here
- Paid backThe price goes back to the creator
Buy & rebate
Creators buy the product like customers and are paid back on the first approved video.
Hourly session
Per video
Hourly sessions
Book a creator’s hours and come out of the session with several videos.
CreatorFilms the brief
YouApprove the video
Build AdsLaunch it as an adFrom your own ad account
Commission on ad spend
Nothing to film for; the creator earns a share of what her video spends as an ad.