How Kitsch runs buy & rebate UGC on Amazon

One product, one campaign

Kitsch does not run one giant brief for the whole catalogue. Each product line gets its own campaign: its own name, its own styles to film, its own applicants and its own spots. A creator who films a hair treatment is not reading a brief written for an eye mask.

That split is what lets a team work in parallel. Seats in the workspace open the campaigns they own, read their own Submissions lane and keep their own receipts, while the wallet, the Library and billing stay shared. Nobody has to ask a colleague to forward a video.

• A campaign carries the brief, the styles, the door and the spots for one product
• Team seats own campaigns; the wallet and the Library are the workspace’s
• New products start as a new campaign, not an edit to an old one

Spots, funded before anyone buys

Buy & rebate is turned on from the campaign with Add features. The team picks the product and sets how many spots it funds. A spot is one reimbursement: the money is held for these creators when the feature goes on, the total is stated in full before the button, and whatever nobody claims comes back when the campaign wraps up.

From the creator’s side the mechanics are plain. She requests a spot, buys the product on Amazon the way any customer would, and sends the receipt from the campaign room. There is no coupon and no gifted unit, so the purchase is a real order on the listing.

The receipt lane: one decision per request

Receipts arrive in their own lane under the Ads tab, one row per request with the picture inside the fold. The question the team answers there is a single one: do we believe this person bought it? Accepting does not move money. It records that the payback is owed, and the row says so in those words until a video is approved.

Videos arrive separately, in Submissions, as the same tiles a team reviews for any campaign: watch in the player, approve, request changes or decline. The first approved video from a creator with an accepted purchase is the moment the price goes back to her, from the spots funded at the start.

• Receipt accepted means owed, never paid
• The payback is triggered by the approval, not by the receipt
• A row that lapsed because nobody answered can still be accepted while spots remain

What the approved videos become

An approved video is the brand’s. It lands in the Library with the rights to download it, and it is what Build Ads lists when the team wants to run it as an ad from its own Meta account, without a file going through anyone’s laptop. A declined video stays in review only, and a creator can be asked for a change instead of a no.

Because every product has its own campaign, the Library already reads like the catalogue: filter by campaign and you have the videos for that listing, by creator, with their status. That is the material the team pulls from for listing videos, ads and socials.