HourlyUGC vs Trybe
What each one charges, every way each one pays creators, and what is in the box. Read on the dates shown.
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Every way to pay, side by side
One row per campaign model. Ours is the create form. Trybe’s column is their brand FAQ, their invitation pages and their store listing, read on 2026-10-31; where those say nothing, the cell is empty.
Platform price
- HourlyUGC
- Pro: $399/month plus 1.25% of ad spend, after a 7-day free trial.
- Trybe
- Free to start. 1.5% of attributed sales, or 1.25% of ad spend, or 1.5% of flat payments, never stacked. No seats, no minimums.
Trial
- HourlyUGC
- 7 days, cancel any time before it ends.
- Trybe
- Free to start; the fee applies as money moves.
Per video
- HourlyUGC
- Yes. Pay per approved video. Slots you fund when you want.
- Trybe
- Yes: a flat amount per approved submission, with a 1.5% fee.
Hourly
- HourlyUGC
- Yes. Book a session; every video from it is yours.
- Trybe
- Not among the six ways in their thread of 2026-09-02.
Commission-based, no base pay
- HourlyUGC
- Yes. No base pay: the creator’s cut is a share of the ad spend or of the sales their video brings.
- Trybe
- Yes, the core model: the creator’s pay is a commission on the sales they bring, paid every 7 days.
Share of ad spend
- HourlyUGC
- Yes. 1–30% of what you spend running their video as an ad, capped per video.
- Trybe
- Yes: a Meta performance-based option, paid on clicks, impressions or ad spend. Trybe’s fee on it is 1.25%.
Share of sales
- HourlyUGC
- Yes. 1–50% of every order their video brings, or a fixed amount per order. Counted on the network or on your store, through Shopify or the Hourly Pixel.
- Trybe
- Yes: a percent of GMV, or a fixed amount per order, on their own server-side attribution.
Per 1,000 views
- HourlyUGC
- Yes. A rate per 1,000 counted views of the creator’s own post. On top of any base.
- Trybe
- Per 1,000 organic views is not among their six ways. Their Meta option counts ad impressions.
Samples
- HourlyUGC
- Yes. Ship the product; they film it. On top of any base.
- Trybe
- Yes: built-in sample requests.
Any combination, one campaign
- HourlyUGC
- Yes. One base, one creator share of ad spend or of sales, plus views or samples: settings of the same campaign.
- Trybe
- Their thread lists a retainer that tops up the commission, and bonuses.
Trybe’s column: jointrybe.com, the brand FAQ, read 2026-11-07; @TrybeUGC on X, 2026-09-02: the thread of six ways brands pay creators; Trybe Creators on the App Store, read 2026-10-31. Ours is the product as it runs today.
Where the two differ most
Trybe’s thread lists six ways to pay creators, from a flat amount per approved submission to a commission on sales. Here every model sits in one place and combines in one campaign, and one is not among their six: the hour.
Hourly, not among their six
Book a session; the creator is paid when you approve, before the ad runs. Add a share of sales on top when you want.
The count you choose
The network’s count or your own store. Both are shown; only the one you choose is paid.
Price
Pro: $399/month plus 1.25% of ad spend, after a 7-day free trial.
Around the campaign
The rest of the box, from the same pages.
Ad networks
- HourlyUGC
- Meta, from your ad account, or as a partnership ad from the creator’s handle.
- Trybe
- Meta, TikTok and AppLovin, with whitelisting and ad launching.
Attribution
- HourlyUGC
- The network’s count or your store, through Shopify or the Hourly Pixel, last touch within 7 days. Both shown, the cheaper one marked.
- Trybe
- Server-side, built in, with a 7-day window.
Creator payouts
- HourlyUGC
- Escrow from accept to approval. Creators withdraw by card, PayPal or wire.
- Trybe
- Stripe, in 170+ countries, with no withdrawal fee.
Creator app
- HourlyUGC
- HourlyUGC, the creators’ app, on the App Store.
- Trybe
- Trybe Creators, on iOS and Android.
Trybe’s column: jointrybe.com, the brand FAQ, read 2026-11-07; @TrybeUGC on X, 2026-09-02: the thread of six ways brands pay creators; Trybe Creators on the App Store, read 2026-10-31. Ours is the product as it runs today.
Fair to say about Trybe
From the same pages, read the same day.
- One fee
- Never stacked, and no subscription.
- Attribution
- Server-side attribution built in, with a Shopify integration.
- Reach
- Creators paid through Stripe in 170+ countries.
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